My time in-house with a Western Lifestyle retail brand provided a wealth of opportunities for compelling lifestyle imagery.  From rodeos and ranches to national forests, construction sites and mountain lodges. The key was planning for long term projects, grouping image needs, identifying output requirements, and building a business case for the shoot. Not every product or campaign received a lifestyle treatment but by managing the entire project in-house, we ensured that all assets would arrive for print designers, digital signage, and e-commerce teams within deadlines. It's not always an easy task, sometimes it's like herding cats, to balance schedules for talent, location clearances, insurance, crew, shot lists and product sourcing, but with a cross-departmental team we handled it all.

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